Feb 24 2009
A Look at Flip in Bloomingdale’s: How Recession Un-Friendly Can You Possibly Be?
(1) Customers are greeted by a “Please Wait to Be Seated” sign that informs them of a $15 per person minimum at all the tables between 12-3:30pm. C’mon, this is a burger joint we’re talking about. It’s not in a place like the Ritz or Four Seasons. It’s Bloomingdale’s where they can’t even give their clothes away these days! In a couple of weeks, my guess is they’ll be happy if someone orders a bottled water.
(2) While restaurants with great burgers all over the city are offering fantastic burger + beer specials (think Irving Mill’s Monday Night Burger + Sixpoint Beer for $15 and lots of other B+B specials here), a bacon cheeseburger + a beer at Flip will set you back $22 (not including tax, tip or fries). If you want fries, then it’s $27…
(3) Which brings us to, a side of fries is $5.
(4) Iced Tea and Lemonade are $4.
(5) A freakin’ milk shake is $7 (or $8 if you want malt). Save your money and calories and get a fro-yo from Forty Carrots upstairs.
(6) An extra side sauce is $1.50.
To put this into perspective, you can get a Peter Luger Bacon Cheeseburger w/ fries for $16.50.
To me, Flip is just the next Obika. Once the hype is gone, nobody’s gonna give a you-know-what about this place unless the burgers are just mind-blowingly good. And from early reviews it sounds like they’re just above average.
Flip is a slap in the face to budget-conscious New Yorkers. Hey Richard Blais – I am begging you to bring the original Flip Burger to NYC! Save us from this mess!
sounds like a sh!t show from the open…they should have gone with a concept like this http://www.2dayblog.com/2007/01/18/toilet-theme-restaurant/
first of all, its bloomies ppl!!!!!!!!!!! this aint the 99 cent store!!!!!!!!!! the burgers are pretty damn good, the service is outstanding, from the hostesses and the bartender to the waitresses. the funniest thing i found was the bartender was the only male in the restaurant at the time and the manager it looked like, which i loved and we had a good laugh about it.
had the benedict burger, a choco shake and left full and smiling. a great little stopover in bloomies and a nice change a pace from the rest of the restaurants in the building. the staff seemed like actual foodservice pro’s. and they have a full bar with a real bartender and super knowledgable waitstaff, it almost seemed like they read the book on hamburgers!
my button said it all–i “flipped” for it!
open everyday til an hour before the store closes.
i don’t care if it’s bergdorf goodman or bendel, those prices are insane for a burger/fries and an insult to people during these economic times. it doesn’t make sense — the same store that is selling clothes at 50-70% off is on the other hand marking up burgers, fries and milkshakes by 800-1000%.