Jan 15 2009
With the sad news from Steven Hanson’s BR Guest empire yesterday of several restaurant closings and these ominous predictions former Chef Fabio Trabocchi of Fiamma relayed to Frank Bruni during a phone call, there is no doubt that restaurants are stepping up their efforts in a major way, as Steven Hanson puts it, “to hug the customer.” Find out our biggest Restaurant Week gripe, and our proposed solution, after the jump…
While Restaurant Week certainly provides a great opportunity to affordably dine at some of the city’s most expensive restaurants, our single biggest problem with Restaurant Week is that we are not dessert eaters. We maybe order dessert with dinner once or twice a year…Birthdays, so we can stick a candle in something, and Valentine’s Day. In fact, nobody that we know who dines frequently in the city orders desserts…especially in January when they are trying to stay true to New Year’s resolutions. When you factor out dessert and factor in a glass or two of wine and/or cocktails, a Restaurant Week meal can become an expensive outing.
Hanson said in his interview that the solution is to cater to diners. We are ready to be catered to and “hugged.” Here’s our thoughts:
Beginning today we are reaching out to participating restaurants to see if any of them are ready to step it up in a MAJOR WAY. What we are asking is this: give diners a choice — a desssert course OR a glass of house wine (not asking for a 2005 first-growth Bordeaux, but something towards the bottom of the wine list). If that’s too much to ask, then restaurants can get creative with this and perhaps do a buy 1 glass, get 1 glass option in lieu of dessert. From our experience (and market research), people will order an additional glass of wine or cocktail when they receive one for free.
Guess who we’re reaching out to first? We’ll let you know the responses we get. Wish us luck.